BEHIND THE ORIGINAL EDITIONS

How a material becomes an edition

Every Scent Trunk collection begins with an annual theme. Creative Director Yosh Han builds a matrix of ingredients, perfumers, places, and seasons, bringing them together to reveal a different story in every edition.

An ingredient.
A perfumer.
A considered connection.

A creative matrix, shaped by Yosh Han.

Yosh maps out the collection as a whole, matching specific ingredients with perfumers whose talents, cultures, and scent stories can bring the annual theme to life. The pairing considers the energy of the material alongside the creative energy of the perfumer. Place and season give each connection another dimension.

The material

Finding the right energy.

An ingredient has a character of its own: bright, earthy, soft, unexpected. Yosh considers that character alongside a perfumer’s strengths and sensibility. The match is an invitation to highlight their talent and tell a story within the collection’s annual theme.

A calendar that follows the growing region.

For botanical ingredients, the crop calendar is checked alongside the creative brief. Growing and harvest seasons differ across the Northern and Southern Hemispheres, so the rhythm of the ingredient’s region matters. These seasonal connections help shape the matrix; they do not mean every ingredient is harvested or every fragrance released on the same calendar.

The place

A place that belongs to the story.

The place in a fragrance brief often has a personal connection to its perfumer: somewhere they were born, grew up, lived, or call home. That relationship brings cultural knowledge, memories, and lived experience into the annual theme.

A place that belongs to the story.

The perfumer

A talent, thoughtfully matched.

Yosh pairs the ingredient with a specific perfumer to draw out what makes their work distinctive. Their technique, cultural influences, and personal scent stories shape the response. The creative direction connects the collection, while each perfumer gives their edition an individual voice.

A talent, thoughtfully matched.

The composition

The idea takes shape.

The material becomes part of a composition. Other notes introduce contrast, soften an edge or reveal a different side of its character. The fragrance develops through the choices that connect the original idea with the experience of wearing it.

The artwork

The story finds another form.

The visual world gives you another way into the fragrance. Postcard artwork can echo its mood, explore its setting or offer a new interpretation. Scent and image become two ways of experiencing the same creative conversation.

On your skin

The final chapter belongs to you.

A fragrance changes as you wear it. A note becomes familiar; a mood becomes a memory. The story that began with a material becomes personal through the places, moments and people you connect it with.